CIS3345:
Management Information Systems

Spring, 2015

Chapter 11 On-Line Quiz C

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Question 1:    Which of the following is NOT part of the organizational planning process?

                       
 Developing customer loyalty programs
                          Building a shared vision and deciding on what goals they want to achieve
                          Evaluating what an organization has accomplished and the resources they have acquired
                          Anticipating and evaluating the impact of future developments
 

Question 2:    What is Strategic Planning?

                         Development of an organization’s mission, goals, strategies, and policies
                          Building a shared vision and deciding on what goals they want to achieve
                          Evaluating what an organization has accomplished and the resources they have acquired
                          Planning done on a short-term basis to implement and control day-to-day operations
 

Question 3:    Your text states that planning for competitive advantage is important in today's competitive E-business arena and complex information technology environment. Several models are used to evaluating the potential benefits and risks a company faces. One of the models discussed in your text is the competitive forces model. This model deals with:

                       
 Competitors, customers, suppliers, new entrants, and substitutes.
                          Cost, leadership, differentiation, growth, innovation, and alliances.
                          Basic primary and secondary business activities of the value chain.
                          Strength, weaknesses, opportunities, and threats.

Question 4
:   
In the SWOT model, which of the following is considered an 'opportunity'?

                       
 Substandard business performance
                          Core competencies
                          Potential for losses posed by competitive forces
                          Potential for new markets or innovative breakthroughs

Question 5
:   
In a business model, what does 'Scope' refer to?

                       
 Is the firm offering its customers something distinctive or at a lower cost than its competitors?
                          Where do the dollars come from? Who pays for what value and when? What are the margins in each market and what drives them?
                          To which customers is the firm offering this value? What is the range of products/services offered that embody this value?
                          Are we operating as efficiently as we can?
 

Question 6:    Your text outlines a number of different E-business strategies that have been created and implemented by a variety of companies. The market creator uses the Internet to:

                       
 Provide a comprehensive suite of services that the customer's employees can use directly.
                          Define a new market by identifying a unique customer need.
                          Directly access customers, makes sales, and fulfill order by using the Internet as a new channel"
                          Process purchases

Question 7
:   
End user resistance can be minimized through:

                       
 Proper end user education and training.
                          Improved communications with IS professionals.
                          End user involvement in the development and implementation of new systems
                          All of the above.
 

Question 8:    Management involvement in information systems can take the form of:

                       
 Top management participation in an executive information technology committee.
                          Management participation in steering committees for systems development projects
                          End user involvement in the development and implementation of new systems.
                          All of the above.
 

Question 9:    According to your text, people are a major focus of organizational change management. This includes which of the following activities?

                       
 Developing innovative ways to measure, motivate, and reward performance
                          Designing programs to recruit and train employees in the core competencies required in a changing workplace
                          Analyzing and defining all changes facing the organization and developing programs to reduce the risks and costs and to maximize the benefits of change
                          All of the above
 

Question 10:   According to your text, some key tactics change experts recommend include to increase success of change management experiences would include which of the following activities?

                       
 Involve as many people as possible in e-business planning and application development
                          Make constant change an expected part of the culture
                          Tell everyone as much as possible about everything as often as possible, preferably in person
                          All of the above
 


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