CIS3345:
Management Information Systems

Spring, 2015

Chapter 9 On-Line Quiz A

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Question 1:    What is electronic commerce?

                       
 An on-line Enterprise resource planning
                          On-line deployment of customer relationship management, supply chain management and knowledge management
                          The use of commerce-based collaborative management systems
                          Market-based collaborative systems for internet-based commerce
                          The entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services

Question 2:   Which of the following processes are included in electronic commerce?

                       
 Marketing discovery
                          Transaction processing
                          Service and Support
                          All of the above
                          A and B

Question 3:    What is B2B?

                       
 Electronic marketplaces to sell products and services to consumers
                          Electronic business marketplaces and direct market links between businesses
                          Electronic collaborative systems between vendors
                          Services such as auction websites and electronic personal advertising
                          Electronic commerce delivery systems for alliance partnerships

Question 4:    What is an e-Commerce Portal?

                       
 Websites developed to incorporate e-Commerce sharing
                          Electronic marketplaces to sell products and services to consumers
                          Websites developed and hosted by third-party market-maker companies who serve as infomediaries
                          Electronic commerce delivery systems for alliance partnerships
                          Websites developed for Transaction processing

Question 5:    Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. One of these components is access control and security which deals with:
                       
 Gathering data on customers and their website behavior and choices, and building electronic profiles of their characteristics and preferences
                          Establishing mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features
                          Developing efficient and effective search processes to provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy
                          Establishing catalog management software to help e-commerce companies develop, generate, deliver, update, and archive text data, and multimedia information at e-commerce websites
                          Notifying customers, suppliers, employees, and other stakeholders of their status

Question 6:    Which of the following is an example of a prime business value of the Internet as it relates to customer service?",

                       
 Keep customers loyal
                          Anticipate customers' future needs and provide quality service
                          Respond to customer concerns and improve customer service
                          All of the above
                          None of the above

Question 7:    What is 'Selection and Value'?

                       
 Virtual communities of customers, suppliers, company representatives, and others
                          Attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale
                          Personal web pages, personalized product recommendations, Web advertising and e-mail notices and others
                          Fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery
                          Security of customer information and website transactions, trustworthy product information, and reliable order fulfillment

Question 8:    Apply one of the key e-commerce success factors of retailing on the Web to the following statement: 'Giving online customers with similar interests a feeling of belonging to a unique group of like-minded individuals

                       
 Performance and service efficiency
                          Personalization
                          Look and feel of the site
                          Community relationships
                          Security and Reliability

Question 9:    Building an e-commerce website can be done in a number of ways. A small company with limited capital may choose which of the following as a cost effective alternative?

                       
 Use simple website design software tools and predesigned templates provided by website hosting services
                          Use in house software developers or hire outside website development contractors to build a custom-designed e-commerce site
                          Contract with their ISP (Internet Service Provider) or a specialized Web hosting company to operate and maintain the B2C website
                          All of the above
                          None of the above

Question 10 Your text outlines five types of e-commerce marketplaces. Which marketplace is best described as one to many?

                       
 Sell-side marketplaces where the host is one major supplier who dictates product catalog offering and prices
                          Buy-side marketplaces that attract many suppliers that flock to these exchanges to bid on the business of a major buyer
                          Distribution marketplaces that unite major suppliers who combine their product catalogs to attract a larger audience of buyers
                          Procurement marketplaces that unite major buyers who combine their purchasing catalogs to attract more suppliers and thus more competition and lower prices
                          Auction marketplaces used by many buyers and sellers


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