CIS3345:
Management Information Systems

Spring, 2015

Chapter 2 On-Line Quiz B

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Question 1:    A firm can survive and succeed in the long run if it successfully develops strategies to confront five competitive forces that shape the structure of competition in its industry. These are:

                       
 Rivalry of competitors within its industry, threat of new entrants, threat of substitutes, the bargaining power of customers, and the bargaining power of suppliers
                          Rivalry of competitors within its industry, growth strategy, threat of substitutes, the bargaining power of customers, and the bargaining power of suppliers
                          Rivalry of competitors within its industry, alliance strategy, threat of substitutes, the bargaining power of customers, and the bargaining power of suppliers
                          Rivalry of competitors within its industry, threat of organizational change, threat of substitutes, the bargaining power of customers, and the bargaining power of suppliers
                          None of the above

Question 2:    Competitive necessity is

                         the products that give a company a superior business position relative to its competitors
                          the products, services, processes, or capabilities that are necessary simply to compete and do business in an industry
                          the products and services necessary for a firm to excel
                          the necessary processes required to gain industry prominence
                          None of the above

Question 3:    Which of the following is NOT a factor influencing the bargaining power of buyers?

                       
 Price sensitivity
                          Buyer information
                          Buyer concentration to firm concentration ratio
                          Economies of scale
                          The importance of volume

Question 4:    Your text outlines five basic competitive strategies that it can use to counter the threats of competitive forces that shape the structure of competition in its industry. Expanding a company’s product offering into global markets is an example of a(n):

                       
 Cost leadership strategy
                          Differentiation strategy
                          Innovation strategy
                          Growth strategy
                          Alliance strategy

Question 5:    In addition to the five basic competitive strategies, there are several key strategies implemented with information technology. Which of the following is NOT one of those key strategies?

                       
 Locking in customers
                          Building switching costs
                          Divestments to leverage information technology
                          Raising barriers to entry
                          Leveraging investment

Question 6:    One way to build switching costs is to:

                       
 create new technologies
                          make it inconvenient to change to a competitor's product
                          diversify into popular markets
                          all of the above
                          none of the above

Question 7:    Customer focused businesses are those which:

                       
 provide top-quality customer service
                          respond to customer interests and concerns
                          anticipate customers’ future needs
                          all of the above
                          A and C

Question 8:    Organizational redesign involves

                       
 investment in information technology to make the organization more efficient
                          policies and controls to improve organizational effectiveness
                          the use of self-directed cross-functional or multidisciplinary process teams
                          redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service
                          All of the above

Question 9:    Which of the following statements is NOT true?

                       
 Forming a virtual company can be one of the most important strategic uses of information technology
                          A virtual company is an organization that uses information technology to link people, organizations, assets, and ideas
                          A virtual company uses the Internet, intranets, and extranets to form virtual workgroups and support alliances with business partners
                          Virtual companies typically form virtual workgroups and alliances with customers, organized into clusters of process and cross-functional teams linked by intranets
                          All of the above

Question 10 Knowledge creation companies

                       
 Create and disseminate new business knowledge, quickly building the new knowledge into their products and services
                          are 'learning organizations
                          create new data which improves effectiveness
                          A and B
                          A and C


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